Verhaal geschreven voor de World Food and Travel Community, deze keer dus in het engels:
Living in de mid-east of the Netherlands, close to the border with Germany means we can still enjoy the rural environment in all it’s splendor! Well-known city Amsterdam is about 160 kilometers away, rather close when seen from a global perspective but in the Netherlands we can cross our country easily within one day. Driving through the Netherlands shows us that cities are growing because our population increases quickly.
This means that farmland is diminishing and pushed away by cities growing, providing people to live in a convenient way where all the daily business is close by.
New farming business
There was a big set back for farming during the last years, due to even more government rules and milk quota’s. Many farmers had to quit their farming business and started looking for regular jobs. But at the same time there were farmers who got inventive and started a completely new and sometimes unknown business in farming. For example; in our region we can find a shiitake farm and a Buffalo farm, where they keep 200 buffalo’s to produce buffalo mozzarella.
Now we see that being a great entrepreneur is also done by an increasingly number of farmers, the same farmers that still provide us our daily food! Growing, producing and then selling these new products screams for a change of mindset, for farmers but certainly also for the consumer! And as all pioneers all over the world they can lead us to new future possibilities, a wider horizon, new awareness and in the meantime sustainability is the new keyword.
Pioneers and early adopters
Luckily we see that every pioneer attracts ‘early adopters’ , this is a lesson that is often being taught at universities when it comes to change management within corporations. Early adopters are the curious ones, the ones with an open mind, sensitive to inspiration and once inspired they can become great promoters and motivators spreading the news. So pioneers will never surface without ‘ early adopters’.
Telling the story
Writers are one of the most important ‘ early adopters’ in this sort. Even when Columbus was setting sail to discover a new world, a writer was part of the crew. Of course he wrote his own logbook while travelling but it were the writers who told the story all over the world and attracted new inhabitants for this new world.
By writing and publishing about these pioneers, these farmers and their products, there is a change showing. The awareness of good, healthy and pure food is growing and it looks like it’s even getting popular. More local food markets are organized in a professional way and the start up of distribution in our region of local grown foods makes it more and more popular by local restaurants, chefs and the consumer. When spreading this food news by writing of course the challenge is that everybody starts tasting as well! It looks like we’ re on a good course especially when the news is traveling all over the world! Great chefs are like new heroes, cooking seems no longer only an domestic chore but a way of living for more and more people. But we need to be aware when cooking what we use and who provides us? Actually nobody can be a great cook without great products, every well-known chef will agree on that!
So let’s keep up the good work as food and travel writers, to interlink farmers, worldwide and local cuisine, chefs, guests and consumers for awareness and contributing to sustainability.